Client Reporting Autopilot Agent

Turn reporting week into a five-minute review instead of a copy-paste marathon.

Updated

Connects with

Google AdsGoogle AdsLinkedIn AdsLinkedIn AdsGoogle Analytics 4Google Analytics 4MixpanelMixpanelGoogle DriveGoogle DriveNotionNotionSlackSlack

The problem it solves

Recurring client reports eat hours every cycle: logging into a dozen dashboards, exporting numbers, spotting what changed, and pasting it all into a deck. Client Reporting Autopilot does the gathering and assembly for you, producing a data-grounded draft per client with anomalies and wins already flagged. Your team reviews and sends, instead of building reports from scratch.

Who it's for

  • Marketing and digital agencies producing recurring client performance reports
  • Consultancies and fractional teams managing multiple client accounts
  • Agency account managers and client success leads who own reporting
  • Media buyers and performance marketers reporting across ad platforms
  • Boutique firms tracking KPIs for up to 20 clients

What it does

  1. 1

    Run on your cadence

    The agent triggers on the schedule you set — weekly, bi-weekly, or monthly — and iterates through every active client in your roster.

  2. 2

    Pull each client's KPIs

    For each client it pulls metrics from their connected sources: ad platforms like Google Ads, Meta Ads, and LinkedIn Ads, analytics tools like GA4 and Mixpanel, and project or time-tracking systems.

  3. 3

    Compare against a baseline

    Each metric is measured against the baseline you chose per client — prior period, trailing 4-period average, or a client-agreed target.

  4. 4

    Flag anomalies and wins

    Metrics that move beyond your threshold (default 15% period-over-period) are marked as risks or standout wins with the delta clearly stated.

  5. 5

    Assemble the draft report

    It populates your existing report template with KPI tables, narrative highlights, anomaly callouts, and next-period recommendations, keeping each client's data strictly separate.

  6. 6

    Save the draft

    Every draft is saved to your chosen storage location in Google Drive or Notion in the format you configured.

  7. 7

    Notify your team in Slack

    It posts a draft-ready notification to your Slack channel with a link to each report and a summary of the flagged anomalies and wins to review.

Key benefits

  • Cuts reporting week from a manual marathon to a quick review-and-send
  • Surfaces the metrics that actually moved, so reviewers know where to focus
  • Keeps every client's data strictly separated — no cross-contamination
  • Always shows the source and time range for each metric so numbers are verifiable
  • Drafts only — nothing reaches a client without human approval
  • Flags data gaps and structurally odd numbers instead of silently skipping or faking them

Sample use cases

Monday morning of monthly reporting week with 15 retainer clients to cover

The agent pulls each client's ad and analytics KPIs overnight, drafts 15 reports into Notion, and posts a Slack summary so account managers review rather than build.

A client's cost-per-acquisition spiked 40% week-over-week

The metric is flagged as a risk in the draft with the delta and source, so the account manager can address it before the client notices.

A data source is down or rate-limited at pull time

Instead of skipping silently or inserting zeros, the agent notes the gap in the draft and the Slack notification so the team can fill it in manually.

A new client signs and needs reporting added mid-cycle

Re-running onboarding adds the client, their KPI sources, and baseline, and they appear in the next scheduled run with no template rebuild.

Key integrations

  • Google Ads

    Pulls campaign performance and ad spend metrics for paid search clients.

  • Meta Ads

    Pulls Facebook and Instagram campaign and spend metrics.

  • LinkedIn Ads

    Pulls B2B campaign performance and spend metrics.

  • Google Analytics 4

    Queries traffic, conversion, and engagement metrics for each client property.

  • Mixpanel

    Pulls product and event analytics for clients tracking engagement there.

  • Google Drive

    Reads your report template and saves populated draft reports, including Google Slides.

  • Notion

    Alternative location for reading report templates and storing draft reports.

  • Slack

    Receives draft-ready notifications with report links and flagged anomalies and wins.

Client Reporting Autopilot is built for the recurring reporting work that defines agency and consultancy life: the same KPIs, the same templates, the same clients, every cycle. By handling the data pulls, baseline comparisons, and draft assembly, it lets your team spend its time on interpretation and client strategy rather than copy-paste.

The agent is deliberately draft-first and conservative. It surfaces the source and time range for every metric, labels estimates and data gaps instead of hiding them, and flags structurally suspicious numbers for human review — so the report your team approves is one they can stand behind.

Getting started

  1. Import the workspaceAdd the Client Reporting Autopilot template to Gamut to get the agent and its onboarding ready to configure.
  2. Run agent onboardingOn import the onboarding interview launches automatically to capture your firm, client roster of up to 20 clients with their KPI sources, report cadence and format, template location, anomaly thresholds, baselines, draft storage, and Slack channel.
  3. Give it a first taskAsk the agent to pull this period's KPIs for one client and draft a report, then review the output before turning on the full schedule.

Frequently asked questions

What is Client Reporting Autopilot?

It is client reporting software delivered as an autonomous agent. It pulls per-client KPIs from your ad platforms, analytics tools, and project trackers on a set cadence, flags anomalies and wins, and assembles a branded draft report for your team to review.

Does the agent send reports to clients on its own without approval?

No. It never sends or shares a report directly with a client. Every report is saved as a draft and your team is notified in Slack to review it — distribution is always a human step.

Which systems and data sources does it work with?

It connects to ad platforms like Google Ads, Meta Ads, and LinkedIn Ads, analytics tools like GA4 and Mixpanel, and project or time-tracking systems. It reads and writes report templates in Google Drive or Notion and posts notifications to Slack. All accounts are connected through Gamut during onboarding, so no API keys are required.

How is this different from doing client reporting manually or with generic reporting tools?

Generic client reporting software vendors give you dashboards you still have to interpret and assemble. This agent does the gathering, comparison, and narrative drafting for you and flags exactly what changed, so your team reviews a near-finished report instead of building one from raw data.

How many clients can it handle and how does it keep their data separate?

Each instance supports up to 20 clients, and the agent keeps every client's data strictly separate so one client's numbers never appear in another's report. For larger rosters you can run multiple instances segmented by team or client tier.

What does it cost?

The template itself is free to import into Gamut, and no separate API keys are needed since accounts connect through Gamut during onboarding. Your only costs are your existing Gamut plan and the analytics and ad accounts you already use.