Gamut
Marketing & Content

Social Content & Mention Watch Agent

Catch every brand mention, reply in your voice, and get a weekly digest of what actually moved.

Updated

Connects with

TwitterTwitterLinkedInLinkedInInstagramInstagramFacebookFacebookGoogle DriveGoogle DriveNotionNotionSlackSlack
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The problem it solves

Brand mentions, competitor moves, and campaign chatter are scattered across Twitter/X, LinkedIn, Instagram, and Facebook, and small teams can't watch them all in real time. Important conversations get missed and responses arrive late or off-brand. This agent watches continuously, triages by sentiment and reach, and hands you ready-to-review drafts plus a weekly readout of what mattered.

Who it's for

  • Social media managers running multiple brand channels
  • Marketing teams at DTC and CPG companies
  • Founders and small marketing teams without a dedicated listening tool
  • Agencies managing social for several clients
  • Community and PR managers tracking sentiment and crises

What it does

  1. 1

    Define your watch list

    During setup you give the agent your brand keywords, competitor handles, product names, and campaign hashtags to track.

  2. 2

    Monitor mentions across platforms

    It scans Twitter/X, LinkedIn, Instagram, and Facebook on a schedule or on demand, filtering by recency, reach, and sentiment.

  3. 3

    Triage every signal

    Each mention is categorized as positive, negative, neutral, or urgent, with high-priority items flagged for immediate attention.

  4. 4

    Draft on-brand content

    It writes post drafts and suggested replies calibrated to each platform's format and the brand voice you define.

  5. 5

    Save drafts for review

    All drafted content lands in Google Drive or Notion, organized by platform, date, and content type for your team to approve.

  6. 6

    Send urgent alerts

    Crisis-level volume spikes or high-follower negative posts trigger an immediate Slack alert so nothing waits a week.

  7. 7

    Deliver the weekly digest

    Every week a Slack digest summarizes top mentions, sentiment trends, top-performing content, competitor activity, and recommended focus areas.

Key benefits

  • Never miss a brand or competitor mention across four major platforms
  • Respond faster with on-brand drafts ready for one-click approval
  • Spot reputation risks early through urgent sentiment alerts
  • Track share-of-voice shifts against named competitors over time
  • Get a clear weekly readout instead of drowning in raw notifications
  • Keep a human in control by reviewing every post before it ships

Sample use cases

A frustrated customer with a large following posts a complaint about your product on X.

The agent flags it as urgent, alerts your team in Slack, and drafts an on-brand reply so you can respond within minutes instead of hours.

A competitor launches a new feature and chatter spikes around their handle.

The agent surfaces the activity in the weekly digest with a share-of-voice comparison and suggests focus areas to respond to the move.

Your latest campaign hashtag starts trending unevenly across platforms.

The agent tracks engagement by platform, drafts follow-up posts tailored to each format, and reports which content performed best.

Your social manager is out for the week.

Monitoring, triage, and draft generation continue uninterrupted, and the weekly digest keeps the rest of the team informed.

Key integrations

  • Twitter/X

    Monitors brand and competitor mentions, keywords, and hashtags; source for reply drafts.

  • LinkedIn

    Tracks mentions and competitor activity and drafts posts in the platform's professional tone.

  • Instagram

    Watches mentions and campaign hashtags and drafts visually-oriented post copy.

  • Facebook

    Monitors brand and competitor pages and drafts on-brand posts and replies.

  • Google Drive

    Stores drafted posts and responses, organized by platform, date, and content type for review.

  • Notion

    Alternative workspace for storing and reviewing content drafts.

  • Slack

    Delivers the weekly digest and sends urgent alerts for high-priority mentions.

Social listening usually breaks down not because teams lack data but because they lack time to triage it and turn it into action. This agent closes that gap by combining always-on monitoring with drafting and reporting, so the same workflow that catches a mention also produces the response and the weekly summary.

Because every draft is reviewed before it ships, the agent fits cleanly into existing marketing automation services without handing over editorial control. The team defines focus areas and brand voice once, and the agent maintains the watch, drafting, and digest cadence from there.

Getting started

  1. Import the workspace — Drag the template zip into the Gamut agent import dialog to create your own copy of the agent.
  2. Run the onboarding skill — A setup session starts automatically to capture your brand voice, keywords, competitor handles, connected accounts, and digest cadence.
  3. Give it a first task — Ask the agent to run an initial mention scan or draft a response, and it begins watching and reporting on your schedule.

Frequently asked questions

Does the agent post to social media on its own?

No. It drafts posts and replies and saves them to Google Drive or Notion for your team to review and approve. Publishing stays a human decision, so nothing goes out without your sign-off.

Which social platforms and systems does it work with?

It monitors Twitter/X, LinkedIn, Instagram, and Facebook, stores drafts in Google Drive or Notion, and delivers digests and urgent alerts through Slack. You connect your accounts during setup.

How is this different from doing social listening manually or with generic tools?

Generic dashboards show you raw mentions and stop there. As part of a marketing automation platform, this agent triages by sentiment and reach, drafts on-brand responses, and summarizes what mattered each week, so you act on signals instead of just collecting them.

How does it handle urgent or negative mentions?

It categorizes every mention and flags crisis-level volume spikes or high-follower negative posts as urgent, sending an immediate Slack alert plus a draft reply rather than waiting for the weekly digest.

Can it keep my responses on brand?

Yes. During onboarding you provide brand voice guidelines or example posts, and the agent calibrates every draft to your tone and to each platform's format and conventions.

How much does it cost to run?

The template itself is free to import and use on Gamut. You only need accounts for the social platforms, storage, and Slack you connect, which most teams already have as part of their marketing automation tools.