Gamut
Speed-to-LeadResidential Services

Residential Real Estate Speed-to-Lead & Booking Agent

Reply to every buyer and seller lead in under 60 seconds, qualify them, and book the showing automatically.

Updated

Connects with

Follow Up BossFollow Up BossMLSMLSZillow Premier AgentZillow Premier Agent
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The problem it solves

The odds of qualifying an inbound real estate lead drop by over 80% after the first five minutes, yet agents busy with active clients rarely reply that fast. This agent picks up every inbound buyer or seller lead, replies within 60 seconds, qualifies their needs, and books a showing or consultation, so no opportunity goes cold while you are out on a listing.

Who it's for

  • Residential brokerages standardizing lead response across a distributed agent roster
  • Real estate teams running Zillow Premier Agent or Realtor.com lead campaigns
  • Solo agents who cannot answer every inbound lead within minutes
  • Team leads who lose deals to slow or inconsistent follow-up
  • Brokerages using Follow Up Boss or kvCORE as their system of record

What it does

  1. 1

    Detect new leads across every source

    Monitors website forms, Zillow Premier Agent alerts, Realtor.com notifications, and direct CRM entries, then tags each lead by source and deduplicates against existing contacts.

  2. 2

    Reply within 60 seconds

    Sends a warm, personalized first message that references the specific property or search the lead came in on and invites them into a short qualifying conversation.

  3. 3

    Qualify the lead

    Walks each contact through buyer or seller intent, timeline, price range, neighborhood preferences, and financing status, pulling MLS comps where relevant.

  4. 4

    Book a showing or consultation

    Checks the assigned agent's live calendar, offers two or three specific time slots, confirms the appointment, and sends reminders 24 hours and 2 hours before.

  5. 5

    Route to the right agent

    Matches each lead to an agent by farm area, source, specialty, or round-robin, then notifies them immediately with a full lead summary.

  6. 6

    Nudge cold leads automatically

    Runs a multi-touch follow-up sequence on unresponsive leads, varying the message each time so no two touches read the same.

  7. 7

    Escalate before leads go cold

    Flags leads that stay unworked past your threshold and alerts the team lead, then marks exhausted leads as nurture-only.

  8. 8

    Log everything and report daily

    Writes every message, response, and status change back to the CRM and produces a daily summary of leads received, contacted, booked, and escalated.

Key benefits

  • Every inbound lead gets a personal reply in under a minute, day or night
  • Consistent, fast follow-up across your whole agent roster without manual chasing
  • More showings and consultations booked from the same lead volume
  • Clean CRM records with source tags, qualification notes, and assignments on every contact
  • Cold leads nudged and escalated before they slip away permanently
  • A daily view of response speed, bookings, and at-risk leads for your pipeline

Sample use cases

A new Zillow Premier Agent buyer lead arrives at 9pm while every agent is offline.

The agent replies within 60 seconds referencing the listing she viewed, qualifies her budget and timeline, and offers three showing slots for the morning, then notifies the assigned agent with a summary.

A seller fills out a website valuation form but never hears back for two days.

The agent responds immediately, asks about the home and reason for selling, books a listing consultation against the right agent's calendar, and logs it all to Follow Up Boss.

Forty leads from a paid campaign sit untouched in the CRM over a busy weekend.

The agent works each one through a varied multi-touch sequence, books the responsive leads, and escalates the persistently unworked ones to the team lead on Monday.

A Realtor.com lead asks for three-bed homes on the Westside under $750k.

The agent pulls matching MLS comps to personalize the conversation, confirms financing status, and routes the qualified lead to the Westside specialist agent.

Key integrations

  • Follow Up Boss

    Primary CRM for logging lead records, contact notes, appointments, pipeline status, and agent assignments throughout the lead lifecycle.

  • kvCORE

    Alternative or supplemental CRM and IDX platform used for lead ingestion, contact management, and drip campaign coordination.

  • MLS

    Source of live listing data, comparable sales, and property details used to personalize qualification conversations and first-touch messages.

  • Zillow Premier Agent

    Inbound buyer lead source; the agent monitors ZPA alerts and triggers the response workflow on receipt.

  • Realtor.com

    Additional inbound lead source feeding the same qualification and booking workflow as every other channel.

Speed-to-lead is the single biggest lever in residential real estate conversion: the broker who replies first usually wins the appointment. This agent removes the gap between a lead landing in Zillow or Realtor.com and a human getting to it, answering in seconds with a message that reflects the property and search behind the inquiry.

Beyond the first touch, it keeps the pipeline honest. Every interaction is logged back to Follow Up Boss or kvCORE, cold leads get worked on a schedule instead of being forgotten, and a daily summary shows exactly how fast your team responded and how many showings were booked.

Getting started

  1. Import the workspace — Import this workspace into Gamut to create a new agent workspace with all configuration files and skills included.
  2. Run agent-onboarding — Open the workspace and run the agent-onboarding skill, which asks about your CRM, lead sources, agent roster, and routing rules, then writes your configuration automatically.
  3. Give it a first task — Try something like: We just got a new Zillow lead from Sarah Chen interested in 3-bed homes in the Westside under $750k. Set her up and send the first reply.

Frequently asked questions

How fast does the agent respond to a new lead?

It sends a personalized first reply within 60 seconds of a lead arriving from any source. Because the odds of qualifying an inbound real estate lead fall sharply after the first five minutes, this sub-minute response is the core of winning more appointments from the leads you already pay for.

Does it book appointments and act without my approval?

It handles first replies, qualification, follow-up nudges, and booking against live agent availability on its own so leads are never left waiting. You set the routing rules, follow-up timing, and escalation thresholds during onboarding, and it alerts the team lead on anything that stays unworked.

Which lead sources and systems does it work with?

It connects to Follow Up Boss and kvCORE as the CRM, pulls property data from the MLS, and ingests inbound leads from Zillow Premier Agent, Realtor.com, website forms, and direct CRM entries. All sources feed the same qualification and booking workflow.

How is this different from doing lead follow-up manually or with a generic tool?

Generic auto-responders blast the same canned message and stop there. This agent qualifies each lead, references the actual property or MLS comps, books against real agent calendars, and runs varied multi-touch sequences, behaving like a dedicated inside sales rep rather than a form reply.

What happens to leads that go cold?

The agent tracks leads that have not responded or progressed and runs a multi-touch follow-up sequence at intervals you configure, varying each message. Leads that stay unworked past your threshold are escalated to the team lead, and exhausted ones are marked nurture-only.

How much does it cost to get started?

The template itself is free to import. You connect your own CRM, lead sources, and calendars during onboarding, so your only costs are the tools you already use to run your brokerage.