Gamut
Review & Reputation

Review & Reputation Monitor Agent

Track Google, Yelp, and Facebook reviews across every location and draft on-brand replies in your voice.

Updated

Connects with

Google Business ProfileGoogle Business ProfileYelpYelpFacebookFacebookAirtableAirtableSlackSlackGmailGmailOutlookOutlook
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The problem it solves

Reviews land across Google, Yelp, and Facebook at all hours, and a single 1-star rating left unanswered can cost you the next customer. Most teams check sporadically, reply in a generic tone, and never see the patterns dragging one location down. This agent watches every profile on a schedule, flags low-star reviews the moment they appear, and drafts replies that sound like your business so nothing slips and every customer feels heard.

Who it's for

  • Multi-location home and field service operators (HVAC, pest control, landscaping, cleaning, painting, alarm/security)
  • Restaurant and QSR groups managing reviews across several sites
  • Retail, fitness, and salon chains tracking ratings per location
  • Hospitality, auto, and franchise groups with distributed review profiles
  • Marketing or operations managers who own online reputation management for the business

What it does

  1. 1

    Check every review profile

    On each cycle the agent visits your Google, Yelp, and Facebook profiles for every location through the browser and pulls all reviews posted since the last run.

  2. 2

    Log new reviews to your tracker

    Each new review is recorded in Airtable, Notion, or Google Sheets with source, location, reviewer, rating, text, date, and a direct link, deduplicated so nothing is logged twice.

  3. 3

    Alert instantly on low-star reviews

    Any 1 or 2 star review triggers an immediate Slack or email alert with the full text, a link, and a tag for the escalation owner instead of waiting for the next cycle.

  4. 4

    Draft on-brand replies

    Using your brand voice and real past replies, the agent writes a reply matched to the rating, keeping it short, human, and free of canned repetition.

  5. 5

    Route replies by your approval mode

    In draft-only mode it saves the reply for you to post yourself, or in auto-after-approval mode it posts only after the owner approves that specific draft.

  6. 6

    Escalate sensitive reviews

    Legal threats, safety claims, or serious-harm allegations are sent straight to your owner as urgent rather than answered automatically.

  7. 7

    Post a weekly rating-trend digest

    Each week it summarizes your average rating, trends by source and location, recurring themes, and which sites need attention.

Key benefits

  • Respond to negative reviews within minutes, not days, with instant low-star alerts
  • Replies that match your brand voice instead of sounding like a generic bot
  • Full audit trail of every review and reply logged in your own tracker
  • Spot which locations and sources are pulling your average down with weekly trend reporting
  • Nothing posts publicly without your approval, and 1-2 star reviews always get a human in the loop
  • No paid reputation management API needed, reviews are read through your connected profiles

Sample use cases

A 1-star review hits a busy location's Google profile on a Saturday night

The agent alerts the on-call owner in Slack with the full text and a link, logs it as Needs attention, and drafts an empathetic, non-defensive reply that moves the conversation offline for approval.

A regional manager wants to know why one branch's rating is slipping

The weekly digest shows that location trending down with recurring mentions of wait times, so the manager acts on the theme before it spreads to other reviews.

A glowing 5-star review mentions a specific staff member by name

The agent drafts a warm, specific thank-you that references the detail and invites the customer back, ready for the team to post.

A reviewer posts an allegation that sounds like a legal threat

The agent does not draft a reply and escalates it straight to the owner as urgent so a human handles it directly.

Key integrations

  • Google Business Profile

    Read and reply to Google reviews for each location through the browser.

  • Yelp

    Monitor Yelp reviews and post approved replies.

  • Facebook

    Track reviews and recommendations on your Facebook pages.

  • Airtable

    Log every review and reply as a structured, auditable record (Notion or Google Sheets also supported).

  • Slack

    Receive instant low-star alerts and the weekly rating-trend digest.

  • Email

    Alternative channel for alerts and the digest if you do not use Slack.

Online reputation management works best when it is fast and consistent. A review left unanswered for days reads as indifference to the next prospect comparing you against a competitor, while a thoughtful, on-brand reply within hours shows you are paying attention. This agent closes that gap by watching your profiles on a steady cycle so no review goes unnoticed.

Because it logs everything to your own tracker and reports trends by location and source each week, it also turns scattered reviews into a clear picture of where your reputation is strong and where a recurring issue is quietly costing you stars.

Getting started

  1. Import the workspace — Add the Review & Reputation Monitor template to Gamut to set up the agent in your workspace.
  2. Run agent onboarding — On import the onboarding skill interviews you for your business name, brand voice, locations and profile URLs, review sources, approval mode, alert channel, escalation owner, and digest cadence, then connects your accounts.
  3. Give it a first task — Ask the agent to check all your profiles without posting or updating anything so you can review the new reviews it found, what it would alert on, and a draft reply for each.

Frequently asked questions

Will the agent reply to reviews without my approval?

No. By default it runs in draft-only mode, writing replies for you to post yourself. Even in auto-after-approval mode it posts only after the owner approves that specific draft, and 1-2 star reviews always require a human in the loop.

Which review sites and systems does it work with?

It monitors Google Business Profile, Yelp, and Facebook through your connected profiles, logs reviews to Airtable, Notion, or Google Sheets, and sends alerts and digests via Slack or email.

How is this different from doing reputation management manually or with generic tools?

Unlike a generic reply bot, this agent learns your brand voice from your real past replies and matches the tone to each rating. Compared to manual monitoring or expensive online reputation management services, it checks every profile on a schedule, alerts you on low-star reviews in minutes, and keeps a full audit trail without a paid reputation management API.

Does it work across multiple locations?

Yes. It tracks each location's profiles separately and the weekly digest breaks down ratings and trends by source and by location, so multi-location operators can see exactly which sites need attention.

How does it keep replies from sounding robotic?

During onboarding you provide 2-3 real replies you have posted before. The agent uses those plus your brand voice to draft short, human replies and never reuses the same reply text twice in a row at the same location.

How much does it cost to run?

The template itself is free to import, and it does not require a paid reputation management API since reviews are read through your own connected profiles. Your only costs are the Gamut subscription and any tools you already use for tracking and alerts.